Bright futures: The evolution of natural colors and a “less is more” approach

7 August, 2018

Interview with Ilanit Bar Zeev, Vice President Natural Solutions – Natural Colors BU Director at Frutarom, at the FOOD INGREDIENTDS, Aug 2018

"By controlling the entire process from sourcing to sale (field to fork), we have the possibility of stabilizing prices to some extent. We can also influence the quality, meaning the hue/shade and the functionalities. By backward integration and responsible sourcing, we can provide customers with a reduced risk of variations between supplied colors. We have the possibility of providing ‘colors of origin’ to our customers. This alone will reduce the risk of differences between supplies to the same customer. This is an excellent way of approaching the challenge of meeting the consumer wish for a natural, clean, clear, healthier, authentic offering."